Built-in Assistant Catalog
Wayland ships 88 built-in assistants across 6 categories. Assistants are specialist AI personas, each wired with a curated skill set, a domain-specific constitution, and context-aware kickoff prompts.
To open an assistant, click Assistants in the sidebar (or press the assistants hotkey) and pick one by name. You can also start a conversation and switch the active assistant mid-session. To build your own, see Create a Custom Assistant.
Build (8)
Section titled “Build (8)”Assistants that structure, create, and quality-gate long-form deliverables.
| Assistant | Purpose |
|---|---|
| Build | Long-form builder for courses, books, and curriculum architecture using Backward Design (Wiggins and McTighe). |
| Code | Code architect for specs, ADRs, and agent handoffs using Ryan Singer’s Shape Up. PM and architect role, not a coding agent. |
| Quality Gate | Scores content on 8 dimensions, flags issues, and names the one specific edit needed. Scores only, does not rewrite. |
| SaaS MVP Sprint | Chained pipeline: Code, Validator, Copy, and Brand ship a shaped MVP spec, validation plan, landing page, and visual direction together. |
| Dev Shop | Standing company: Ship (CTO), Smith, Patch, Verdict, and Sentry run daily weekday standups, ship features, and audit code health. |
| Template Factory | Team launcher: assembles Build, Copy, Brand, and Sales to ship a ready-to-sell template. |
| Lesson Scripting Crew | Team launcher: assembles Build, Copy, Coach, and Humanizer to ship a camera-ready lesson script. |
| Pre-Mortem Room | Team launcher: convenes an adversarial launch audit with Saboteur, Skeptical Buyer, Channel Realist, and Failure Historian. |
Office (14)
Section titled “Office (14)”Assistants for business finance, legal, personal wealth, and executive decision-making.
| Assistant | Purpose |
|---|---|
| Numbers | Runway, unit economics, and pricing math via Greg Crabtree’s Simple Numbers founder-friendly frame. |
| Counsel | Startup-stage legal framing on formation, contracts, IP, and compliance. Flags when you need a real lawyer. |
| Quiet Money | Personal wealth coach for durable, boring-path wealth building. Anti-guru, pro-math. Educational only. |
| Position Auditor | Layer 1 specialist: extracts a complete financial snapshot (income, spend, savings, debt, equity, insurance, jurisdiction). |
| Career Strategist | Layer C specialist: trajectory check, market-value calibration, skill-stack audit, switching cost, and negotiation reps. |
| Spending Auditor | Layer S specialist: 3-bucket spending (Foundations, Joy, Signal), lifestyle-ratchet defense, and annual Spending Audit. |
| Windfall Navigator | Layer W specialist: 5 protocols for sudden money, income shock, divorce, health shock, and sudden expense. |
| Generational Planner | Layer G specialist: term life, will, guardians, education vehicle, beneficiaries, and disability. |
| Time Coach | Layer T specialist: hourly cost, conversion test, weekly Friday question, and annual deathbed audit. |
| The Quiet Money Council | Team launcher: Position Auditor, Career Strategist, Spending Auditor, Windfall Navigator, Generational Planner, and Time Coach in one session. |
| Quiet Money - Standing | Standing company: the Quiet Money coach running on a schedule with weekly Friday rollup and quarterly reviews. |
| Daily Briefing | Team launcher: assembles a chief-of-staff crew (Coach, Numbers, Counsel, Sales) to turn a 40-loop briefing into action. |
| War Room | Team launcher: convenes a virtual C-suite (Operator, CFO, Growth, Skeptic, Customer Voice) for a single Go/No-Go decision. |
| Fine-Print Guard | Team launcher: convenes a contract-audit crew (Adversarial Counterparty, Payment-Risk, Lock-In/IP, Redline) to protect your interests. |
Research (8)
Section titled “Research (8)”Assistants for audience discovery, validation, and market analysis.
| Assistant | Purpose |
|---|---|
| Research | Switch-interview specialist: finds who will buy and why now, using Bob Moesta’s Jobs-to-be-Done method. |
| Validator | Quantitative validation, fake-door tests, and MVP discipline via Eric Ries’s build-measure-learn. |
| Analyst | Funnel diagnosis, cohort retention, and experiment discipline via Kaushik measurement and Kohavi rigor. |
| Validate Before Build | Team launcher: runs Validator, Research, and Offer to test a hypothesis before you build. |
| Offer Vetting Desk | Team launcher: assembles Research, Numbers, Offer, and Quality Gate to ship a scored offer brief. |
| Winning Product War Room | Team launcher: assembles Research, Analyst, Numbers, and Quality Gate for product validation. |
| Trend Desk | Team launcher: assembles Research, Brand, Copy, and Quality Gate for a same-day trends shoot. |
| Validation Cell | Team launcher: assembles Validator, Research, Copy, and Analyst to ship a smoke-test plan. |
Run (16)
Section titled “Run (16)”Assistants for operations, customer success, hiring, and day-to-day business functions.
| Assistant | Purpose |
|---|---|
| Channels | Channel-mix and discovery using Avinash Kaushik’s See/Think/Do/Care intent-based framework. |
| Ops | Operating rhythms, CRM hygiene, and SOP design via Verne Harnish’s Scaling Up cadence discipline. |
| Coach | Decision frames, founder cadence, and stuck-and-unstuck thinking via Ben Horowitz’s no-shortcuts tradition. |
| Support | Ticket triage, onboarding flow, and churn prevention via Lincoln Murphy’s Desired Outcome framework. |
| Talent | Role design, structured candidate evaluation, and contractor-vs-employee structuring. |
| Founder Setup | Team launcher: Counsel, Numbers, Brand, and Ops install the legal, financial, brand, and operational foundation. |
| Support Stack | Team launcher: Support, Ops, and Copy install triage, onboarding, churn-prevention, and voice-consistent macros. |
| Service Studio | Team launcher: Research, Sales, Offer, and Ops for B2B agencies, consultancies, and professional services. |
| Damage Control | Team launcher: crisis comms. Research, Counsel, Copy, and Brand assess damage, gate legal exposure, and draft the statement. |
| Customer Success Org | Standing company: Keeper (VP CS), Mend, Anchor, Lens, and Patch run weekly renewal reviews and save churning accounts. |
| Link and Disclosure Custodian | Team launcher: assembles Analyst, Counsel, Quality Gate, and Code for a site-wide compliance audit. |
| Back-Office Crew | Team launcher: assembles Support, Ops, Analyst, and Numbers for a triaged daily action list. |
| Review Engine | Team launcher: assembles Support, Copy, Analyst, and Quality Gate to ship review replies. |
| Reply Desk | Team launcher: assembles Support, Copy, Sales, and Research to ship send-ready engagement replies. |
| Student Support Desk | Team launcher: assembles Support, Research, Ops, and Coach for clustered student support responses. |
| Cohort Ops Control Tower | Team launcher: assembles Ops, Channels, Copy, and Analyst for cohort schedule, communication, and ops. |
Sell (25)
Section titled “Sell (25)”Assistants for sales, offer design, fundraising, and growth across all channels.
| Assistant | Purpose |
|---|---|
| Sales | SPIN-disciplined discovery, real-vs-stated objection sorting, and advancement-not-continuation closing logic. |
| Offer | Value-based pricing, willingness-to-pay research, and offer construction. |
| Pitch | Investor decks, strategic narrative, and demo-day craft via Sequoia and Andy Raskin’s shift framing. |
| Storefront | DTC, marketplace, and agentic GEO (generative engine optimization) for modern ecommerce. |
| Cold Outbound | Team launcher: assembles Research, Copy, and Sales for cold outbound with a one-question intake. |
| Product Launch | Team launcher: assembles Research, Brand, Copy, Channels, and Sales for a coordinated product launch in one session. |
| Sales Pipeline | Team launcher: sharpens an existing sales pipeline with Research, Sales, and Offer focused on the current bottleneck. |
| Info-Product Launch | Team launcher: assembles Build, Copy, Brand, and Channels to ship a course, book, or info-product launch. |
| First Customers | Team launcher: Research, Sales, Copy, and Channels working toward your first five paying customers. |
| Fundraise | Team launcher: Pitch, Numbers, Brand, and Copy assembling deck, model, and investor narrative. |
| Bootstrap Profit | Team launcher: Numbers, Offer, Channels, and Sales push toward ramen profitability via highest-impact levers. |
| Affiliate Site Engine | Team launcher: Research, Copy, Channels, and Analyst build an SEO-driven affiliate or content site. |
| Growth Loop | Team launcher: Analyst, Research, and Channels diagnose and double the highest-impact funnel point. |
| Ecommerce Engine | Team launcher: Storefront, Copy, Channels, Brand, and Support optimize a DTC or marketplace operation. |
| Marketing Plan | Chained pipeline: Research, Brand, Offer, Channels, Numbers, Copy, Analyst, and Quality Gate produce a one-page marketing plan. |
| Marketing Agency | Standing company: Director (CMO), Scout, Mira, Beacon, Quill, and Lens run weekly Monday check-ins and plan campaigns. |
| Sales Org | Standing company: Pace (VP Sales), Anchor, Scout, Forge, and Lens run weekly pipeline reviews and plan outbound sequences. |
| Paid Ads War Room | Team launcher: assembles Offer, Copy, Analyst, and Channels for a launch-ready paid ads campaign. |
| Lead-Gen Outbound Squad | Team launcher: assembles Sales, Research, Copy, and Support for an ICP, prospecting list, and outreach sequence. |
| Local SEO and Reviews Desk | Team launcher: assembles Research, Copy, Analyst, and Support for a local-visibility optimization sprint. |
| Promo Calendar War-Room | Team launcher: assembles Channels, Research, Copy, and Ops for a dated promo calendar. |
| Listing Forge | Team launcher: assembles Storefront, Research, Copy, and Quality Gate for a platform-ready product listing. |
| Ad Account Mechanic | Team launcher: assembles Analyst, Copy, Offer, and Channels for a weekly kill/scale ad account audit. |
| Pricing Tribunal | Team launcher: convenes an adversarial pricing review (Discount Hunter, Churn Forecaster, Anchor Breaker). |
| Cold-Pitch Bench | Team launcher: assembles Closer, Researcher, Skeptic, and Buyer Voice for a non-generic cold pitch framework. |
Write (17)
Section titled “Write (17)”Assistants for copy, content, voice, books, and editorial operations.
| Assistant | Purpose |
|---|---|
| Copy | Hooks, headlines, CTAs, sales pages, and rewrites anchored on customer voice and awareness stage. |
| Brand | Onlyness-first positioning and visual systems via Marty Neumeier’s difference-beats-betterness method. |
| Voiceprint | Voice-profile builder that captures how you write so any AI can write as you. Samples beat self-report. |
| Creator Studio | Team launcher: Copy, Brand, Channels, and Build for creators ready to monetize their audience. |
| Content Pipeline | Chained pipeline: Channels, Copy (through 7 lens passes), Brand, and Quality Gate ship three publish-ready content variations. |
| Editorial Newsroom | Standing company: Editor (Editor-in-Chief), Quill, Scout, Mira, Beacon, and Lens run weekly Sunday editorial planning. |
| Humanizer | Catches AI-tells in drafts and rewrites them to read human. Diagnoses first, then rewrites for rhythm and vocabulary. |
| Book Publishing House | Standing company: The Publisher self-assembles a publishing house for fiction or non-fiction. |
| Email and Lifecycle Crew | Team launcher: assembles Channels, Copy, Analyst, and Research to ship written email lifecycle sequences. |
| SEO Content Engine Room | Team launcher: assembles Research, Build, Analyst, and Quality Gate for a keyword-driven content sprint. |
| Review Article Factory | Team launcher: assembles Research, Copy, Quality Gate, and Counsel to ship a publish-ready review article. |
| Comparison and Roundup Builder | Team launcher: assembles Research, Copy, Quality Gate, and Code for a best-X-for-Y roundup. |
| Content Refresh Crew | Team launcher: assembles Analyst, Research, Copy, and Quality Gate to prioritize and refresh stale content. |
| Repurpose Engine | Team launcher: assembles Copy, Research, Channels, and Humanizer for a week of repurposed content from one source. |
| Hook Lab | Team launcher: assembles Copy, Research, Quality Gate, and Brand to ship 15-20 ranked, ranked hooks. |
| Caption and Carousel Studio | Team launcher: assembles Copy, Brand, Sales, and Research to ship carousel slides, captions, and static post copy. |
| Lead Magnet Forge | Team launcher: assembles Research, Brand, Copy, and Channels to ship a branded lead magnet and opt-in flow. |